Brief SEO Review for a resource website

A friend told me yesterday about an SEO campaign for a new resource website, http://www.immunityfoundation.com, sponsored by a Vitamin C brand for kids so I checked out the website out of curiosity to see how their SEO guys are batting so far. Here's my take on the home page structure.

Google smiles at the site's

• Use of H1 tags in the dynamic article title
• Use of image ALT tags in almost all images except for spacers.
• Dynamic title and description relevant to the article's content
• Use of SE friendly dynamic URLs

Google frowns at the site's

• Use of splash page.
• 27 HTML coding errors in the home page alone.
• Limited text content in the site's root page.

As I check the site, it is obvious that they are still undergoing content population since some section are still empty. I'm just hoping that they'll be able to spot the errors as they fine tune and develop the site.

And by the way, let's not forget the site's value -- as to its advocacy and intention, i'll give it a thumbs up!