Who do we create your website for?

In designing a website, we consider not only the site's visual appeal but a lot of other factors including accessibility, page size, code compatibility, SEO readiness, and most importantly the purpose of the website.

Here, I'm giving emphasis to the purpose of the website. As with anything that exist, without a purpose, existence is futile. There's no use in having the most eye-catching website in the world, if it doesn't do anything.

In the "Website Planner" we send to our clients, we ask you to tell us who your target market is, what your competitive advantage are and we request you to tell us which among the reasons below is close to your purpose of launching your website.

To gain a favorable impression of the company/organization
To sell products directly using credit card information (shopping cart)
To make available product information/price lists to distributors/customers
To strengthen brand identification
To develop a qualified list of prospects
Other (please specify)


Almost all of the websites we develop are business websites and we see it very important that we as the developer and you as our client have identified the purpose of your website and who we design it for.

So, who do we really make your website for? People are generally bewildered when we say, not for you nor for us but for your CLIENTS.

Except to some website clients who have really studied their clients demographic and psycographic or those clients with adept understand of marketing, many approach us with uncertain voice telling us, "I want to have a splash page with this or that" or "I think the website of this softdrinks company is cool, I want to have something similar to that".

Well, let me tell you a secret in marketing, nothing will jump start your business more than knowing your clients' needs. We develop your website for your CLIENTS not for you. Beyond your envy with other flash heavy website, text and news bombarded homepage, you must come to an understanding of what your client expect to see from your website.

If you are a small company offering PC repair service, your potential clients must be looking for pricing, response time, your service area and ongoing promo.

If you are a car rental company, prospects might be interested in checking your rental conditions, rental rates, car model and photos.

If you are a big Telecommunications company, clients maybe interested to check for new mobile phone packages and promo, information on how to configure a mobile phone for specific service and so on.

You'll see that depending on the nature of your business and the size of your organization, you'll have different reasons for having a website and these will be the primary considerations when designing your website.

While many website owners are tempted to brag about how good their products are or how big their company is, only the wise profit by realizing that clients wanted to know how they can benefit from the product you are selling.

So we suggest to our customers, to be client-centered or other-minded as opposed to clinging to product-centered, self-minded attitude. In order to illustrate this principle, take the following statements for example.

Instead of saying "Our product is cheapest in the market" we suggest to state that "You can get a 50% savings from our new product"

Instead of boasting "We have more than 200 employees", we can say "we have the capacity to deliver 100,000 boxes per week"

These simple change in pitch from bragging to marketing can invite visitors to click more pages of your website so they'd learn more about what's in it for them as oppose to leaving your website and starting a new search.

So before you start deciding what website package you get, learn to think as if you are the client of your own business and assess for yourself what you would like to see from your website.